Why Authentic Photography Builds Trust with Prospective Students. Stock Photos Aren’t Fooling Anyone. Today’s students are more media-savvy than ever. They can spot a stock image in a heartbeat — and when they do, it instantly creates distance.If the photos on your website or brochures don’t feel real, students may wonder: What is the school trying to hide? Authentic, original photography tells students that what they see is what they’ll get — real people, real places, real experiences
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